If you haven't heard yet about the new SPD sneakers by DZR come check them out at a party over in the Mission. There will be lots going on from the premiere of the new film Lifecycles to a raffle for 5 pairs of the new shoe from DZR (nobody has seen it yet, but you won't want to miss it. )Not to mention free beer and drinks for the lot of us. 7-11pm on Thursday the 11th @ Mission Workshop 40 Rondel Pl. San Francisco.

San Francisco Bike Expo is coming up. If you bike and live here, you don't want to miss this once a year event. It's your chance to see things that haven't even hit the stores yet.

Life Cycle is a cycle-related design exhibition aiming to capture this new context in cycling culture. EHVFXD presents exclusively designed products including clothing, accessories, and furniture in order to showcase the new meaning of bicycles toward broader audiences in design and art industry.

To the hundreds who stopped by our booth, thanks for an overwhelmingly positive response.

Well it all started in a little village in the Swiss Alps. 2 cyclists got together and simply made what they couldn't find anywhere, shoes you could wear on and off your bike all day, any day. Come by our booth #4449 and see the full collection of 5 totally different styles.

How could we turn it down, these guys at Mission Workshop are just fun. I'd collaborate with them making paper fingernails for all I care. But seriously, it was a great tribute to our fledgling company when we wheeled across the support and faith from these really laid back and awesome guys. Together we rolled out the first ever Vulcanized SPD sneaker, The Rondel. The end result is a sneaker that is a modern day shape shifter -- the next evolution of urban footwear.